Copywriter Cover Letter Examples

How to Write a Copywriter Cover Letter

Writing your copywriting cover letter is a crucial step in showcasing your abilities as a writer. This is your opportunity to express your passion for the craft and highlight the experiences that set you apart. Instead of merely repeating what’s on your CV, use this letter to provide specific examples of your skills and achievements, along with your genuine interest in the specific role.

After reviewing our sample copywriting cover letters, you’ll have a solid understanding of the key elements that make a letter truly impactful. A well-written cover letter reflects your professionalism and grabs the attention of potential employers. We’ll provide you with the tools to write an engaging copywriting cover letter that not only impresses hiring managers but also helps you secure your next job opportunity.

Step-by-step guide to writing the perfect copywriter cover letter:

Step 1: Understand the job requirements

Before writing your copywriter cover letter, research the company and its projects. Visit the company website and explore its content to understand the type of copy they use and to get a feel for their brand voice and mission.

Next, review the specific requirements and skills outlined in the job description. Are they looking for an SEO copywriter, a technical copywriter, or perhaps a content strategist? Aligning your skills with the company’s needs and using relevant keywords from the job description will not only help your cover letter stand out but also improve your chances of getting through applicant tracking systems (ATS).

Step 2: Format your contact information correctly

Start your cover letter with a well-organised contact information section for a clean, professional look. At the top, list your full name, address, phone number, and email address.

Leave a space before adding the date you are sending the letter. Below that, include the contact details of the person you are addressing – this should comprise their name, the company name, the location/postcode and any available email address or phone number.

Paying attention to these details not only ensures you follow standard format but also sets a professional tone, helping you make a strong first impression.

Step 3: Open with a professional greeting

Addressing the recipient directly is key to making a strong first impression. Whenever possible, identify the name of the hiring manager or team lead and include it in your cover letter. This demonstrates your genuine interest in the role and highlights your attention to detail.

If you can’t find a specific name, use a professional greeting like “Dear Hiring Manager” or “Dear Recruitment Team”. Steer clear of generic phrases like “To Whom It May Concern,” as they can come across as impersonal. A personalised greeting sets a friendly yet professional tone, which is essential in the competitive field of copywriting.

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Step 4: Write a strong introduction

Your introduction should capture the reader’s attention right away. In just two or three sentences, clearly state the specific copywriting role you’re applying for and highlight your relevant qualifications.

Showcase your enthusiasm for the position and explain how your background aligns with the company’s goals. Whether it’s your expertise in SEO, your experience with engaging content, or successful campaigns you’ve contributed to, convey your passion and what sets you apart as a candidate. A strong cover letter introduction not only establishes a positive tone but also encourages the reader to continue through your cover letter and review your CV for further insights into your qualifications.

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Step 5: Highlight your key skills and qualifications

After your introduction, use the next paragraph or two to clearly demonstrate why you’re the ideal candidate for the copywriting role and what motivated you to apply. Highlight the unique skills and experiences that set you apart, and provide specific insights that complement your CV without repeating it.

Start by detailing the specific skills relevant to copywriting you possess. These might include proficiency in creating SEO-optimised content, sales copy, or creating engaging content for various platforms such as blogs, social media, and email campaigns.

Next, connect your skills and experiences directly to the job description. If the position requires experience in brand storytelling and user engagement, mention a project where you developed a brand voice that resonated with target audiences. Highlight your ability to write persuasive copy that drives conversions, and demonstrate your knowledge of tracking these conversions using a tool like Google Analytics.

Lastly, emphasise your educational background and any relevant training. If you have a degree in English Literature or Marketing, mention how this foundation has equipped you with strong analytical and creative skills.

By showing how your skills and background match the job description, you highlight both your qualifications and potential contributions.

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Step 6: Conclude your copywriting cover letter

End your cover letter with a brief conclusion. Thank the recruiter for their time, reiterate your enthusiasm for the role and briefly summarise why your skills make you an ideal fit. Refer to your attached CV for further details and express your desire to discuss how your background matches their needs in an interview.

Choose an appropriate closing phrase: “Sincerely” for a specific person, “Yours faithfully” for a general greeting, or “Kind regards” for a less formal but professional tone. Lastly, include your full name.

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Step 7: Pay attention to spelling errors and format

As a copywriter, making a strong first impression is crucial, particularly because your work demands precision and attention to detail. Spelling and grammatical errors can significantly undermine your credibility, so it’s essential to proofread your cover letter. Once you’ve ensured the text is error-free, take a moment to refine the layout for a professional appearance. Opt for a clean, professional font such as Arial, Times New Roman, or Calibri, using a font size between 10 and 12 points. Maintain consistent spacing and 1-inch margins to enhance readability. This attention to detail will showcase your commitment to quality and strengthen your application.