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While writing may come naturally to you as a copywriter, creating your first cover letter can still feel challenging; after all, creating a good cover letter is more than just about what you write. It needs to follow a standard format and length while effectively conveying your skills, experience and, enthusiasm for the role. A well-made cover letter can make a lasting impression on hiring managers. Not only does it enhance your CV, but it also greatly increases your chances of securing an interview.
Our professionally crafted cover letter examples, custom template builder, and step-by-step guide will help you create a standout cover letter in no time. Whether you’re an experienced copywriter or just starting out, we make the process easy, ensuring your cover letter highlights your best qualities and demonstrates why you’re the best fit for the role.
Copywriter Cover Letter Sample
Discover how to create a standout copywriter cover letter using our carefully designed templates. These templates act as a helpful guide, demonstrating the best way to write, structure, and format your cover letter to ensure it meets the highest standards.
View some of the cover letter templates we’ve provided below and note their style, length and flow to inspire your own unique letter. Each template demonstrates how to effectively highlight your skills and experience while maintaining clarity and professionalism. Use these examples as a foundation when creating your own cover letter.
James Brown
Edinburgh, EH2 09UH
07912 345 678
james.brown@example.com
October 18, 2024
Mandy Rice
Pixel & Pulse
Edinburgh, EH3 9HA
mandy.rice@pixelpulse.co.uk
Dear Ms Rice,
I am writing to express my interest in the senior copywriter position at Pixel & Pulse. With over five years of experience in professional writing, I believe I have the skills and expertise necessary to excel in this role.
In my recent role as a content writer at NextGen Marketing, I developed a series of campaigns highlighting client success stories, resulting in a 50% increase in engagement across digital platforms. One campaign, “Voices of Innovation”, showcased how our clients utilised our services to solve real-world challenges. This not only enhanced our brand’s visibility but also drove significant traffic to our website.
Prior to that, I worked as a junior copywriter at Keto Health, where I collaborated closely with designers and marketing strategists to produce eye-catching copy for app launches and promotional materials. I learned to adapt my writing style to fit various brand voices and the health and fitness industry, ensuring consistency while communicating key messages. My contributions helped launch a new fitness app that exceeded sales expectations by 30% in the first quarter.
I am drawn to Pixel & Pulse because of its commitment to pushing creative boundaries and innovative approach to content strategy. I am excited about the opportunity to leverage my skills in market research and persuasive copy to create content that resonates with your audience and drives measurable results.
Thank you for considering my application. I look forward to the opportunity to further discuss my qualifications and potential contributions to your team.
Sincerely,
James Brown
Copywriter Cover Letter Templates
So, you’ve explored the helpful examples on our website and are eager to get started—what’s next? Before filling out each section, use our additional online resources, including pre-made cover letter templates and detailed how-to guides. The more insights you gather, the stronger your application will be!
How to Write a Copywriter Cover Letter
Writing your copywriting cover letter is a crucial step in showcasing your abilities as a writer. This is your opportunity to express your passion for the craft and highlight the experiences that set you apart. Instead of merely repeating what’s on your CV, use this letter to provide specific examples of your skills and achievements, along with your genuine interest in the specific role.
After reviewing our sample copywriting cover letters, you’ll have a solid understanding of the key elements that make a letter truly impactful. A well-written cover letter reflects your professionalism and grabs the attention of potential employers. We’ll provide you with the tools to write an engaging copywriting cover letter that not only impresses hiring managers but also helps you secure your next job opportunity.
Step-by-step guide to writing the perfect copywriter cover letter:
Step 1: Understand the job requirements
Before writing your copywriter cover letter, research the company and its projects. Visit the company website and explore its content to understand the type of copy they use and to get a feel for their brand voice and mission.
Next, review the specific requirements and skills outlined in the job description. Are they looking for an SEO copywriter, a technical copywriter, or perhaps a content strategist? Aligning your skills with the company’s needs and using relevant keywords from the job description will not only help your cover letter stand out but also improve your chances of getting through applicant tracking systems (ATS).
Step 2: Format your contact information correctly
Start your cover letter with a well-organised contact information section for a clean, professional look. At the top, list your full name, address, phone number, and email address.
Leave a space before adding the date you are sending the letter. Below that, include the contact details of the person you are addressing – this should comprise their name, the company name, the location/postcode and any available email address or phone number.
Paying attention to these details not only ensures you follow standard format but also sets a professional tone, helping you make a strong first impression.
Aiden Leonard
London, LE3 0GW
07912 345 678
aiden.leonard@example.com
October 20, 2024
Ben Worthington
Pixel & Pulse
London
ben.worthington@pixelpulse.co.uk
Step 3: Open with a professional greeting
Addressing the recipient directly is key to making a strong first impression. Whenever possible, identify the name of the hiring manager or team lead and include it in your cover letter. This demonstrates your genuine interest in the role and highlights your attention to detail.
If you can’t find a specific name, use a professional greeting like “Dear Hiring Manager” or “Dear Recruitment Team”. Steer clear of generic phrases like “To Whom It May Concern,” as they can come across as impersonal. A personalised greeting sets a friendly yet professional tone, which is essential in the competitive field of copywriting.
Dear Mr Worthington,
OR
Dear Hiring Team,
Step 4: Write a strong introduction
Your introduction should capture the reader’s attention right away. In just two or three sentences, clearly state the specific copywriting role you’re applying for and highlight your relevant qualifications.
Showcase your enthusiasm for the position and explain how your background aligns with the company’s goals. Whether it’s your expertise in SEO, your experience with engaging content, or successful campaigns you’ve contributed to, convey your passion and what sets you apart as a candidate. A strong cover letter introduction not only establishes a positive tone but also encourages the reader to continue through your cover letter and review your CV for further insights into your qualifications.
I am thrilled to apply for the copywriter position at Pixel & Pulse. With over three years of experience in copywriting, I’ve gained skills in SEO content creation and persuasive storytelling. In my most recent role as a copywriter at Bisons Media, I created targeted campaigns that led to a 34% increase in website conversions for key clients. Your agency’s commitment to innovative content creation aligns perfectly with my passion, and I am eager to contribute my expertise to your team.
OR
I am excited to apply for the technical copywriter position at TechSphere Solutions. With over three years of experience in technical writing and content development, I have honed my ability to translate complex concepts into clear, user-friendly content. In my most recent role at Quantum Audio, I created user manuals and online help documentation that reduced customer support queries by 37%. Your commitment to delivering cutting-edge technology solutions resonates with me, and I am eager to contribute my expertise to help communicate your innovations effectively.
Step 5: Highlight your key skills and qualifications
After your introduction, use the next paragraph or two to clearly demonstrate why you’re the ideal candidate for the copywriting role and what motivated you to apply. Highlight the unique skills and experiences that set you apart, and provide specific insights that complement your CV without repeating it.
Start by detailing the specific skills relevant to copywriting you possess. These might include proficiency in creating SEO-optimised content, sales copy, or creating engaging content for various platforms such as blogs, social media, and email campaigns.
Next, connect your skills and experiences directly to the job description. If the position requires experience in brand storytelling and user engagement, mention a project where you developed a brand voice that resonated with target audiences. Highlight your ability to write persuasive copy that drives conversions, and demonstrate your knowledge of tracking these conversions using a tool like Google Analytics.
Lastly, emphasise your educational background and any relevant training. If you have a degree in English Literature or Marketing, mention how this foundation has equipped you with strong analytical and creative skills.
By showing how your skills and background match the job description, you highlight both your qualifications and potential contributions.
With a strong proficiency in crafting SEO-optimised content, I have developed engaging copy for various platforms, including blogs, social media, and email campaigns. My ability to create persuasive sales copy is complemented by my experience in understanding audience behaviour and preferences, allowing me to tailor content that not only captures attention but also drives conversions. For instance, during my previous role at a digital marketing agency, I successfully increased a client’s email open rates by 28% through targeted content strategies and A/B testing, demonstrating my commitment to measurable results.
OR
In a recent role with a lifestyle brand, I crafted a series of targeted blog posts and social media campaigns that contributed to a 32% increase in conversion rates within just three months. By understanding audience motivations and behaviours, I create content that resonates at each stage of the buyer’s journey, from awareness to decision-making.
Through my Marketing degree, I’ve developed a strategic mindset focused on driving measurable results. My education has taught me to analyse market trends and understand consumer behaviour, helping me create targeted messaging that grabs attention and encourages engagement. I see content as more than just words; it’s a tool to achieve specific business goals. By blending creative thinking with data analysis, I ensure my writing aligns with the overall marketing strategy so every piece of content contributes to the company’s success.
Step 6: Conclude your copywriting cover letter
End your cover letter with a brief conclusion. Thank the recruiter for their time, reiterate your enthusiasm for the role and briefly summarise why your skills make you an ideal fit. Refer to your attached CV for further details and express your desire to discuss how your background matches their needs in an interview.
Choose an appropriate closing phrase: “Sincerely” for a specific person, “Yours faithfully” for a general greeting, or “Kind regards” for a less formal but professional tone. Lastly, include your full name.
I have attached my CV for your review. I appreciate your time and consideration of my application and would be pleased to discuss my candidacy further at your earliest convenience.
Sincerely,
Charles Creek
OR
I am excited about the opportunity to bring my expertise to Pixel & Pulse, where I am confident my proactive, results-oriented approach will be a great fit. Thank you for considering my application. I’ve attached my CV and look forward to discussing how I can contribute to your company’s continued success.
Kind regards,
Charles Creek
Step 7: Pay attention to spelling errors and format
As a copywriter, making a strong first impression is crucial, particularly because your work demands precision and attention to detail. Spelling and grammatical errors can significantly undermine your credibility, so it’s essential to proofread your cover letter. Once you’ve ensured the text is error-free, take a moment to refine the layout for a professional appearance. Opt for a clean, professional font such as Arial, Times New Roman, or Calibri, using a font size between 10 and 12 points. Maintain consistent spacing and 1-inch margins to enhance readability. This attention to detail will showcase your commitment to quality and strengthen your application.
Copywriter CV and Cover Letter
Now that you’ve mastered the art of writing an engaging cover letter, it’s time to focus on your CV. A strong CV complements your cover letter by highlighting your skills, experience, and unique qualities in more detail. Together, they create a strong first impression that can boost your chances of making a positive impact. To begin creating your CV, check out our copywriter CV examples or use our intuitive CV builder for guidance.
Frequently Asked Questions About Copywriting Cover Letters
Should I tailor my cover letter to reflect the company's voice?
Study the company’s existing content, its tone, style, and messaging. Then, mimic that voice in your cover letter while maintaining your authenticity. For example, if the company uses a witty tone, incorporate a light-hearted touch in your writing.
Should I write a cover letter if I lack formal copywriting experience?
Yes, you should still write a cover letter even if you have no direct experience in copywriting. Focus on transferable skills from other roles, such as writing for academic purposes, managing social media accounts, or creating content for personal projects. Explain how these experiences have prepared you for a junior copywriting position. You can also check out our guide to help you create a cover letter without experience.
Should I include metrics in my cover letter?
Including metrics in your cover letter is essential because they provide concrete evidence of your achievements and the effectiveness of your writing. Numbers and statistics help potential employers quantify your contributions, making your claims more credible and compelling. Metrics can also differentiate you from other candidates who may provide more general statements about their skills. By backing up your experiences with specific data, you demonstrate a results-oriented mindset that is highly valued in copywriting.
What are the typical skills recruiters are looking for in a copywriter?
Before answering this, it’s important to always read the job description carefully and tailor your cover letter accordingly. Common skills that recruiters seek include strong writing and editing abilities, SEO proficiency, analytical skills for assessing content performance, adaptability to various tones and styles, and experience with different content formats. Mentioning these skills in your cover letter, along with specific examples of how you’ve applied them, can greatly enhance your application.
Writing a Cover Letter for Copywriting
Utilise our online cover letter builder to create a professional, tailored letter highlighting your unique skills and experiences as a copywriter. With examples, templates, and valuable tips at your disposal, you can easily customise, download, and send your personalised cover letter to potential employers.
*The names and logos of the companies referred to above are all trademarks of their respective holders. Unless specifically stated otherwise, such references are not intended to imply any affiliation or association with myperfectCV.