Marketing director in tourism CV example

Adding contact details to your marketing director CV

You’d be surprised how many people forget to add their most up-to-date contact information at the top of their CV. However, skipping over this crucial step has disastrous consequences. Not only does it show poor attention to detail, but hiring managers rarely waste their time tracking down nameless candidates. We suggest highlighting the following in a slightly larger and bolder font for maximum readability:

• Your Name
• Your Address
• Your Phone Number
• Your Email

Example of contact section for a marketing director CV

Start your marketing director CV with a personal statement

Want to make an outstanding first impression? Pour your energy into a persuasive personal statement. This introductory paragraph summarises who you are, your most impressive workplace achievements, and the skills that make you the best person for the job. While there’s a lot to squeeze in, you must be selective – you only have around four sentences to cover the most essential points.

Here’s a simple format to use if you get stuck. Sentence one runs through your years of experience and career focus. Sentence two explains what you can achieve, backed up by a showstopping statistic. Finally, sentences three and four underline your unique skills and areas of expertise. For instance, you might have B2B experience or knowledge of international markets.

The statistic is especially significant because it proves you can walk your talk. You could mention how much revenue your campaigns generated, how many people you managed, or the amount of media coverage you received. Whatever the figure, being as specific as possible is the secret to success!

What else do you need to know? Here are some extra pointers:

• Stick to the word count – 50 to 100 words is plenty
• Keep the tone professional – avoid jokes and informalities
• Only include the most relevant details
• Use the job advertisement to inform your writing
• Don’t tell the employer what you want – save your career ambitions for the cover letter

Example of personal statement for a marketing director CV

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How to present your work history on a marketing director CV

Arguably, the work history section is the most crucial for marketing directors because employers want proof you can hit the ground running. It’s a fantastic opportunity to underscore your most valuable strengths, accomplishments, and skills. You can also hammer home your brand loyalty by noting how long you typically stay with a company. We suggest spending several hours here, fleshing out the most important details.

Start from your current or latest role and note three to six responsibilities for each – more for relevant positions that reflect the job advertisement. List the following information:

• Job title
• Employment start and end dates
• Company name
• Company location
• List of duties
• Workplace achievements

How do you make your work experience stand out from the competition? Like the personal statement, we advise including plenty of facts and figures to reassure the hiring manager of your capabilities. Otherwise, they don’t have any evidence of what you can achieve. Let’s say you “oversaw digital marketing and advertising” – can you expand on this? Perhaps, you created an online campaign that “gained over 100,000 Instagram followers” or “generated £250,000 in revenue”.

Next, make your content as engaging as possible – nobody wants to hire a boring marketing director who can’t captivate their audience! Use positive adjectives and powerful action verbs to uplift the tone. For example, you might be “influential”, “cutting-edge”, and “enthusiastic”. Action verbs are far more compelling than “responsible for”. Some of our favourites include “headed”, “pioneered”, and “motivated”.

The final step is to scan your work for repetition. If you’ve mentioned “implementing company branding” underneath one position, discuss “maintaining stringent budgetary requirements” in another. Covering diverse duties shows the employer the scope of your talents.

Example of work experience for a marketing director CV

Skills worth having on your marketing director CV

If you’re up against equally experienced and qualified candidates, your CV skills section might give you a competitive edge. It’s a chance to reveal a little more of your personality and recap all the amazing talents that make you the best fit. We suggest noting up to 12 skills in total, split equally between hard skills and soft skills.

What’s the difference? Hard skills are technical and learnt on the job or via education, such as “managing in-house PPC”, “creating marketing performance reports”, and “coordinating media contacts”. On the flip side, soft skills are transferable and character-based – think “detail-oriented”, “results-driven”, and “organised”.

While it’s tempting to pack your CV with job-specific hard skills, don’t forget to shout about your amazing quirks and qualities. Hiring managers always prioritise positive candidates who can motivate their teams, so they want to know more about you as a person. Stuck for ideas? Read through the following lists:

Outlining education on a marketing director CV

Education underpins experience and proves you have the fundamental tools to surpass expectations. You can talk about school, college, and university courses, extracurricular training, and memberships to governing bodies. Not every job requires qualifications, but you’ll need several to become a marketing director.

Our top advice? Firstly, you don’t need to list all your credentials. If you have an undergraduate or postgraduate degree, there’s no point outlining your GCSEs. Hiring managers only want to see the most relevant information. Next, don’t include bad grades – they won’t impress anyone!

What does it take to become a marketing director? Most candidates complete a marketing-related degree, such as “Advertising, Public Relations, and Branding”, “Business Management (Marketing), or “Marketing with Digital Communications”. Even better, consider a postgraduate degree to cement your knowledge. Otherwise, you could search for degree apprenticeships where you blend studying with on-the-job training.

When outlining your education, cover the following:

• Name of school, college, university, or other awarding body
• Study start and end dates
• Subject title
• Qualification level – e.g. undergraduate degree or GCSE
• Qualification result

Example of education for a marketing director CV