- Our customers have been hired by : *Foot Note
Creating an attention-grabbing copywriting CV is key to standing out in the competitive industry and landing your next interview. Your CV should showcase your writing expertise, creative skills, and experience across various content types—including blogs, ads, websites, or social media. It should also highlight your ability to adapt your tone for different audiences and demonstrate your collaboration skills when working with design, marketing, and editorial teams.
This guide offers essential tips, templates, and CV examples to help you create a copywriter CV that boosts your chances of securing that next big opportunity. We’ll guide you through the crucial elements of building a successful CV, including:
- Copywriter CV sample
- Copywriting CV templates
- The best CV format for a copywriter
- A step-by-step CV writing guide
- Dos and don’ts for your copywriting CV
- Frequently asked questions for copywriters
SEARCH ALL CV EXAMPLES
Copywriting CV sample
Mark Rice
52 Park Row, Edinburgh, EH2 0YR
079123456781
mark.rice@example.co.uk
PROFESSIONAL SUMMARY
A versatile copywriter with over six years of experience crafting compelling content across multiple platforms. Skilled in SEO, content marketing, and creating persuasive copy that drives results. In my previous role at Letters Agency, I developed a content strategy that boosted website traffic by 32% and improved conversion rates by 7%.
WORK HISTORY
September 2022 – Current
Digital Marketing Solutions – Manchester
Copywriter
- Developed SEO-optimised content for blogs, landing pages, and product descriptions, increasing organic search visibility for high-traffic keywords.
- Collaborated with the SEO team to create content strategies that contributed to a 20% increase in search engine rankings for competitive client keywords.
- Wrote and edited long-form articles and case studies that increased site dwell time by 40% and improved user engagement.
- Managed content performance using Google Analytics, identifying key metrics and trends to adjust strategies for improved SEO results.
June 2020 – August 2022
Creative Media Agency – London
Junior Copywriter
- Created engaging blog posts, product descriptions, and website copy for clients in diverse industries, including fashion, technology, and finance.
- Collaborated with senior copywriters to develop content strategies that increased audience engagement by 21% across social media platforms.
- Conducted keyword research and applied SEO best practices to improve organic search rankings.
- Assisted in editing and proofreading content for consistency, tone, and brand voice, ensuring high-quality deliverables for all client projects.
SKILLS
- Expertise in writing across various formats (e.g., blog posts, website copy, social media content, email campaigns)
- Strong command of grammar, punctuation, and spelling
- Proficiency in SEO writing, including keyword research and on-page optimisation
- Excellent problem-solving and creative thinking abilities
- Strong communication and collaboration skills, particularly when working with cross-functional teams
- Attention to detail and commitment to maintaining consistency in style and messaging
EDUCATION
June 2019
University of Manchester, UK
Bachelor of Arts in English Literature
2.1
The best CV format for a copywriter
To make a good impression as a copywriter, you must present your experience, creativity, and skills in a clear, structured, and professional format. How you format your CV can play a significant role in catching the attention of potential employers.
For most copywriting roles, the reverse-chronological format is ideal. This format highlights your career progression by listing your most recent positions first, making it easy for employers to see your growth, experience, and key achievements. It also lets you showcase relevant projects, writing styles, and accomplishments at the top.
A skills-based CV might be worth considering if you’re applying for an entry-level or junior copywriting position. This format emphasises your core writing skills, educational background, and any relevant training. However, for most experienced copywriters, sticking to the reverse chronological format is recommended.
A few general CV tips:
- Keep it concise: Aim for one to two pages, focusing on the most relevant experience and accomplishments.
- Use a professional font: Stick to clear, legible fonts like Arial, Helvetica, or Calibri.
- Organise your CV into clear sections. Include a personal summary, work experience, skills, and education section. You should also use bullet points to enhance readability and structure.
- Save and send your CV as a PDF. This ensures your formatting stays intact across different devices, and employers typically recommend this format.
How to write a copywriter CV step by step
Writing a copywriter CV goes beyond simply listing your past jobs. It’s about showcasing your creativity, writing expertise, and ability to craft compelling content that resonates with audiences. To stand out to potential employers, you need to highlight what makes you a good copywriter and your ability to deliver results.
In this section, we’ll walk you through the essential steps to creating a CV that demonstrates your copywriter skills.
Here are the key steps we’ll cover:
- How to present your contact details clearly
- How to write your copywriter personal statement
- How to structure your work experience as a copywriter
- Skills to include on your copywriter CV
- How to display your education on your copywriter CV
How to present your contact details clearly
The contact details section of your copywriter CV should be placed at the top, as this is the first thing recruiters will see. Ensure your contact information is accurate, clear, and easy to find. Here’s how to format it effectively:
- Full Name – Include both your first and last name.
- Location – Mention your city or region, and specify if you’re open to relocation.
- Phone Number – Provide a reliable number where you can be easily reached.
- Email Address – Use a professional and simple email address that is easy to remember.
There’s no need to include a photo in the UK on your CV. Focus on highlighting your skills and experience instead.
Example of a copywriting cv contact section
Eric King
5 Browns Road
Liverpool, L3 9RF
07912 345 678
eric.king@example.co.uk
How to write your copywriter personal statement
Your personal statement is a crucial part of your copywriter CV. It’s your chance to showcase your writing style, highlight your passion for content creation, and demonstrate why your skills make you an ideal candidate for the role. In this section, focus on your achievements, writing expertise, and the unique qualities that set you apart as a copywriter. Here’s how to structure your personal statement:
- Introduction: Start with a brief overview of your experience as a copywriter. Mention the industries you’ve worked in and the types of content you excel at – whether it’s web copy, SEO, advertising, or social media content.
- Key achievements: Highlight specific accomplishments that show off your writing skills and impact. For example, mention any successful campaigns, high-traffic articles, or sales-driven content you’ve created that resulted in measurable outcomes, such as increased engagement, higher conversions, or brand awareness.
- Writing expertise: Focus on the writing techniques and tools you’ve mastered. This can include areas like SEO, content strategy, keyword research, or familiarity with content management systems (e.g., WordPress, HubSpot). Mention any particular niches you specialise in, such as tech, healthcare, or lifestyle.
- Tailor to the job requirements: Customise your personal statement to align with the job you’re applying for. If the company seeks a copywriter with experience in a certain industry or style of writing, emphasise how your background matches those needs.
Example personal statement:
A versatile copywriter with over six years of experience crafting compelling content across multiple platforms. Skilled in SEO, content marketing, and creating persuasive copy that drives results. In my previous role at Letters Agency, I developed a content strategy that boosted website traffic by 32% and improved conversion rates by 7%.
How to structure your work experience as a copywriter
The work experience section of your copywriter CV is where you can showcase your writing expertise, creativity, and ability to produce compelling content that drives results. It’s also the section that will be the most examined by recruiters. This is your opportunity to demonstrate how your experience directly aligns with the needs of the role you’re applying for. Here’s how to structure your work experience effectively:
- Use a chronological format: Start with your most recent position and work backwards. This allows recruiters to easily track your career growth and the variety of content types you’ve created over time. For each role, include the company name, job title, and dates of employment.
- Highlight key projects and achievements: Focus on the writing projects where you made a significant impact, such as successful campaigns, articles with high engagement, or content that drove conversions. Emphasise your contributions and include measurable results, like increased website traffic or improved conversion rates.
- Tailor your experience to the role: Customise your work experience to match the specific requirements of the copywriting role you’re applying for. If the job listing mentions particular skills, such as SEO, content marketing, or social media copy, make sure to highlight your relevant experience in those areas.
- Be concise and specific: While it’s important to include relevant details, keep your descriptions brief and focused on the impact of your work. Use bullet points to make your CV easy to scan and avoid adding unnecessary information. Concentrate on your most important tasks and accomplishments, showcasing how your writing contributes to the success of the business. Keep your CV to a maximum of 1-2 pages.
Example of a copywriter work experience section
SEO Copywriter
Digital Marketing Solutions, Manchester
September 2022 – Current
- Developed SEO-optimised content for blogs, landing pages, and product descriptions, increasing organic search visibility for high-traffic keywords.
- Collaborated with the SEO team to create content strategies that contributed to a 20% increase in search engine rankings for competitive client keywords.
- Wrote and edited long-form articles and case studies that increased site dwell time by 40% and improved user engagement.
- Managed content performance using Google Analytics, identifying key metrics and trends to adjust strategies for improved SEO results.
Junior Copywriter
Creative Media Agency, London
June 2020 – August 2022
- Created engaging blog posts, product descriptions, and website copy for clients in diverse industries, including fashion, technology, and finance.
- Collaborated with senior copywriters to develop content strategies that increased audience engagement by 21% across social media platforms.
- Conducted keyword research and applied SEO best practices to improve organic search rankings.
- Assisted in editing and proofreading content for consistency, tone, and brand voice, ensuring high-quality deliverables for all client projects.
Skills to include on your copywriter CV
When applying for a copywriting position, employers look for candidates who demonstrate both creative and technical abilities, alongside key soft skills that enable them to produce engaging, high-quality content. Whether you’re a seasoned professional or just starting out, your CV should highlight the skills that make you a valuable asset to any marketing team.
The skills section of your CV should focus on both your writing expertise and your soft skills, such as communication, creativity, and time management. Aim to include six to eight key skills that position you as an ideal candidate for the role.
Here are some key skills to consider including on your CV:
Writing skills for a copywriter CV
- Expertise in writing across various formats (e.g., blog posts, website copy, social media content, email campaigns)
- Strong command of grammar, punctuation, and spelling
- Proficiency in SEO writing, including keyword research and on-page optimisation
- Ability to craft compelling calls to action (CTAs) that drive conversions
- Adaptability in tone and voice, able to write for different target audiences and brand identities
General skills
- Excellent problem-solving and creative thinking abilities
- Strong communication and collaboration skills, particularly when working with cross-functional teams
- Attention to detail and commitment to maintaining consistency in style and messaging
- Time management skills and ability to meet tight deadlines
- Knowledge of content management systems (e.g., WordPress, HubSpot)
How to display your education on your copywriter CV
The education section of your CV is a great opportunity to highlight your qualifications, especially early in your career. While recruiters place a strong emphasis on your portfolio and experience, relevant degrees, certifications, and writing courses can demonstrate your solid foundation in copywriting.
Start by listing your most recent degree or qualification, followed by any writing-related certifications or training. Include the qualification title, the institution name, and the dates you attended. If applicable, you can also mention relevant coursework, writing projects, or certifications that showcase your expertise in areas like SEO, content marketing, or creative writing.
Example of an education section:
Bachelor of Arts in English Literature
University of Manchester | 2017 – 2020
2:1 Honours
Dos and don’ts for a copywriting CV
Do
DO showcase your writing versatility
A strong copywriter is versatile and able to adapt their style to different formats and audiences. Highlight your ability to write across various mediums – blogs, website copy, social media posts, product descriptions, and more. Demonstrate how you’ve tailored your writing style for different industries or client needs, showing your flexibility and range as a writer.
DO include measurable results
Employers love to see tangible outcomes from your work. Where possible, include data that demonstrates the impact of your writing – such as increased website traffic, improved conversion rates, or social media engagement. Measurable achievements make your CV stand out and show that your writing contributes directly to business goals.
Don't
DON’T neglect your portfolio
If you’re a copywriter, your portfolio is one of the most important aspects of your application. Always include a link to your portfolio, showcasing a diverse range of writing samples. Don’t just describe your work – showcase it. Having a strong, easily accessible portfolio can make all the difference in landing an interview.
DON’T forget to proofread
As a copywriter, your CV is a reflection of your writing skills. Ensure there are no spelling, grammar, or punctuation errors. A CV full of mistakes sends the wrong message to potential employers, so take the time to proofread and refine your application.
Your copywriting CV questions answered
What should I include in my copywriter CV?
Your copywriting CV should highlight your relevant skills, experience, and achievements. Key sections to include are:
- Contact details: Your name, phone number, email, and portfolio link.
- Personal statement: A brief paragraph summarising your experience, strengths, and what makes you a great copywriter.
- Skills: Highlight specific copywriting and technical skills, including SEO, content strategy, and writing tools.
- Work experience: Detail relevant roles, showcasing the projects you’ve worked on and the impact of your writing.
- Education and certifications: List relevant qualifications, courses, or workshops you’ve completed.
- Portfolio: Include a link to your portfolio showcasing your best writing samples.
Should I include my portfolio in my copywriting CV?
Yes, absolutely! Your portfolio is one of the most important aspects of your copywriting CV. It allows employers to see your work firsthand. Always include a link to your online portfolio (e.g., personal website, Behance, or another platform), and ensure it showcases a variety of your best writing samples across different mediums (web copy, blogs, social media, etc.).
Should I include freelance or personal projects in my CV?
If you’ve done freelance work or personal projects (e.g., writing a blog, creating content for non-profits, or writing for a personal website), you should include them on your CV. Freelance work showcases your ability to manage projects, meet deadlines, and work independently, which is valuable to employers. Be sure to list the projects, what they entailed, and the results or impact of your work.
Should I include a cover letter with my CV?
Yes, you should definitely send a cover letter along with your CV. It offers you a chance to elaborate on your qualifications and enthusiasm for the role. A cover letter allows you to explain why you’re passionate about the company, how your skills align with the job, and what makes you a strong candidate. It’s an opportunity to add a personal touch and make a connection with the employer, reinforcing the strengths mentioned in your CV and demonstrating your motivation to join their team.
Start building your copywriter CV today
Ready to create a CV that highlights your writing talent and experience? We’re here to guide you in crafting a standout CV that showcases your skills in content creation, SEO, storytelling, and more. With our expert tips, templates, and examples, you’ll be on your way in no time. When you’re ready, use our easy-to-use CV builder to customise your CV and download it instantly.
*The names and logos of the companies referred to above are all trademarks of their respective holders. Unless specifically stated otherwise, such references are not intended to imply any affiliation or association with myperfectCV.