When searching for a new job as a marketing director, you need a well-structured CV. That’s why we offer a concrete list of CV examples for you to look at. We’ve got the tips, templates, and content you need to create your application. Be inspired by our selection of professional marketing director CV samples for the UK, before making your own with our trusted CV builder.

A good CV will highlight your academic achievements, personal qualities, and any transferable skills that you have – formatted in a way that captures the reader’s attention. By using these examples as inspiration, you will be able to create a CV that paints a picture of you as the perfect candidate for the position.

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    Sample marketing director CV

    marketing director CV sample

    Charles Creek

    70 Brynglas Road, Leeds LE3 0GW
    987654321
    charles.creek@example-example.co.uk

    Professional summary

    Proactive Marketing Director proficient in leading both traditional and digital marketing campaigns. Highly effective at developing pricing structures, channel partnerships and promotion strategies.

    Work history

    September 2022 – Current, Leading – Leeds
    Marketing Director

    • Negotiated contracts with clients, influencers, and ambassadors, resulting in mutually favourable partnerships and increased growth.
    • Liaised with board members and stakeholders to discuss budgetary and operational needs and goals.
    • Reported on departmental challenges and collaborated with cross-functional teams to mitigate friction.
    • Developed strategy for social media marketing with cohesive messaging across multiple platforms.

    January 2020 – August 2022, Polar Marketing – Leeds
    Marketing Manager

    • Analysed customer data and campaign performance to drive improvements.
    • Monitored campaign performance, adapting strategy as needed to ensure business goals were consistently met.
    • Trained team in content development and project management.
    • Developed impactful brand and style guides.

    Skills

    • Campaign planning
    • Project oversight
    • Market tracking
    • Product lifecycle management
    • Relationship building
    • Business case development
    • Direct marketing campaigns
    • Digital Marketing
    • ROI analysis
    • Market positioning

    Education

    2017, University of Birmingham
    Bachelor of Arts; Marketing & Communications

    2019, University of London
    Master of Business Administration

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    Marketing director CV template

    If you’re looking to write a winning CV that markets your skills, you’ve come to the right place! Use our extensive CV templates to build a CV that advertises your skills as a winning candidate.

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    Marketing director CV format

    The first step in creating the perfect CV is to choose the correct format. You can think of CV formats as the foundation on which the rest of your CV will be built.

    A format is a way of organising your CV so that you can easily outline your skills and experience in a way that best suits you. 

    An employer will want a realistic and engaging picture of you as a candidate, so by choosing the right format, you can quickly make a good impression.

    When choosing the perfect format for your marketing director CVopt for  the reverse-chronological CV. This is a CV that heavily focuses on your previous work history. It’s important to define your most impressive experience, starting from your most recent or current role, then working backwards through time to give a comprehensive view of your work history.

    Since a marketing director is a senior role in many companies, an employer will be searching for direct experience that shows you can quickly adapt to the role. 

    Here are some other important points that you should keep in mind when it comes to structure and appearance:

    • Your CV should be one or two pages long
    • Use a professional font like Times New Roman, Calibri, or Arial
    • Send your CV as either a Word or PDF file, unless asked otherwise
    • Always break up long sections of text with bullet point lists, section breaks, and long pieces of text
    Choose your format now

    How to write a CV for a marketing director

    In this section, we’re going to cover how to write a CV for a marketing director. Learning the best way to present your contact details, work history, education, and skills can feel overwhelming – but don’t worry! We’re going to go in-depth on all of these, with a focus on how to keep the reader engaged throughout.

    In the following sections we will cover:

    What contact details should I include in my marketing director CV

    Many candidates send CVs out, only to get no reply. A common mistake that leads to this scenario is not properly presenting your contact details. This might seem like a simple error to make, but many candidates miss this, and it can be detrimental to their success. In short, it’s vital that you include a clear section for contact details so that your employer can get in contact with you when needed. Always make sure to add this information at the top of your document in a large, bold font.

    Here is a checklist for your contact details section:

    • Your full name – you can leave out your middle name
    • Your location – so the employer knows where you’re based
    • Phone number – choose a mobile number if you can, as this makes you easier to reach
    • Email address – keep it work appropriate

    Example of contact section for a marketing director CV

    Matthew Goulding

    18 Jamieson Walk, Glasgow G121KJ
    07912345678
    matthew.goulding@example-example.co.uk

    Marketing director CV personal statement

    If you’ve ever gone for an interview before, you’ll know that first impressions are important! This is equally true for your CV. On a CV, your personal statement is this first impression. The idea of an opener is to explain who you are and why you are an excellent choice for the position. You’ll need to explain yourself as a candidate, outlining your achievements and specialisms. While this might seem simple enough, you will have to do this in a brief section. This means that you only have three to four sentences – making it a tough task.

    However, by following a simple formula, you will find the process simple. The first sentence you write should introduce you to the reader, defining you as a professional. The second sentence should give a concrete example of what you have achieved, backed up with real examples. Your third and fourth sentences should focus on any unique skills you have, for example expertise in a certain sub-field of marketing. In short, they should explain to your employer why you are unique!

    So, what do we mean by “real examples” for your second sentence? This is any fact or figure you can include that shows what you have achieved in your previous work. Perhaps you led a marketing campaign that increased sales by 40% – this is the perfect thing to include that lets the reader know you mean business.

    Here are some extra tips to keep in mind when writing your personal statement:

    Example of personal statement for a marketing director CV

    Productive Marketing Director proficient in leading both traditional and digital marketing campaigns. Developed effective pricing structures that led to a 50% increase in sales. Results-oriented growth catalyst and multi-faceted leader with rich career history marked by explosive sales growth, successful new product launches, and innovative acquisition strategies.

    OR

    Effective Marketing Director with experience leading over twenty digital marketing campaigns. Helped to lead a total rebranding operation that transformed a company into making 23% more profit over the fiscal year. Particular skills in graphic design, social media marketing, and customer engagement.

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    How to present your work history on a marketing director CV

    Next up is your work experience section, one of the most important sections of your CV for recruiters. This is because they will want to know if you have the relevant experience right away. Writing an engaging employment section is all about defining your strengths and achievements, presenting them in a way that is eye-catching.

    A good first step is to look at the job advertisement you are applying for. You should use this as your guide for the type of language to include in this section, extracting specific keywords so that you quickly tick all the boxes. Although your employment history will be one of the most extensive parts of your CV, you should always aim to keep it short and to the point so that your suitability is clear.

    Like with your personal statement, any chance you have to include real examples should be taken. If you have already led a marketing campaign, then you should include this with any positive facts or figures you achieved. The more specific you can be, the better. Authentic stats also function as a great talking point in a future interview!

    It’s also important to keep the tone of this section engaging. You can do this by using positive adjectives and action verbs. An action verb is anything that you can replace “responsible for” with. Use words like “led”, “conducted”, or “created”. Positive adjectives are ways to describe yourself – for example “effective”, “creative”, or “experienced”.

    Example of work experience for a marketing director CV

    Marketing Director
    Gamma Group / Glasgow / June 2022 – Current

    • Boosted new product introductions ROI to 20% while maintaining 34% operating profit margin.
    • Optimised profitability to meet marketing objectives and drive product line growth from concept through product life cycles.
    • Directed development and implementation of business and product marketing campaigns.

    Marketing Manager
    Whitewall Marketing / Glasgow / March 2019 – June 2022

    • Cultivated and deepened partnerships with businesses, media firms, and C-level executives.
    • Led design and project teams with a big-picture view of business and client requirements.
    • Implemented marketing strategies which resulted in 15% growth of customer base.

    Top skills for your marketing director CV

    Marketing directors need a varied repertoire of CV skills. From recruitment and leadership to communication and tech, discover the must-have skills for your CV today. A good rule to follow is to add up to 12 skills that are balanced between hard and soft skills.

    What are the main differences here? Let’s begin with hard skills. These are anything you’ve gained from direct experience or through an educational background. Let’s say you’re good at social media marketing. This would be the perfect hard skill to include that tells your employer a lot about you.

    Soft skills are how you can define yourself as a person. These are skills that are more like character traits. Let’s say you’re “creative” or “adaptable”. A marketing director needs a lot of positive traits that show an employer that you are a rounded person who is fun to work with and effective in various facets of their job.

    Striking a balance between hard and soft skills is a fantastic way to market yourself. An employer will need a marketing director with skills gained through direct experience, but they will also want a rounded person to work with daily. If you include both, you will become a much stronger client.

    Must-have skills for your marketing director CV

    • Communication (written and verbal)
    • Using a CMS
    • Analytics tools
    • Customer research
    • Problem-solving
    • Presentation

    Bonus skills that could help you stand out

    • Sales experience
    • Recruitment
    • Negotiation
    • Conflict resolution
    • Technical troubleshooting

    Outlining education on a marketing director CV

    Now we will cover how to outline your educational history. This section will give your employer a better understanding of your background. You’re going to need to define many of your educational achievements and qualifications in order to stand out.

    What are the most important qualifications to stand out as a marketing director? Most marketing directors will come from a background in marketing, communications, or an English-based field. This isn’t a hard rule, but if you have a degree in one of these fields then this is your chance to shout about it. Any additional professional training courses, or other relevant subjects should also be included.

    So how do you outline education on your CV? Follow this formula:

    • Name of school, college, university, or other awarding body
    • Study start and end dates
    • Subject title
    • Qualification level – e.g. Bachelor’s degree or A level
    • Qualification result

    Example of education for a marketing director CV

    University of Glasgow
    Glasgow
    09/2021 – 07/2022
    Marketing
    MA (hons)

    University of Aberdeen
    Aberdeen
    09/2018 – 07/2021
    Marketing & Communications
    BA (hons)

    Top dos and don’ts for marketing director CV writing

    As a marketing director, you know how to convert leads into customers. Craft a CV that will convert an opportunity into an interview and an offer.

    Do

    • DO Mention your marketing metrics

      Analytics are some of the most important tools in the marketing director’s arsenal. Measuring campaigns’ effectiveness is crucial to inform your marketing strategy – so always include metrics from previous roles on your CV. Whether you achieved a record click-through rate with a snappy email or drove a 10% surge in subscriptions, these achievements will help your recruiter quantify your success and imagine your impact in a new job.

    • DO share your leadership qualities

      A marketing director job role is a senior team position, often considered executive. That means it’s key to demonstrate you have the right leadership qualities for the job, from delegating tasks to monitoring employee performance. Don’t forget to include examples of your leadership and teamwork skills as well as your achievements.

    Don’t

    • DON’T forget to demonstrate your technology know-how

      Creating a successful digital marketing strategy relies on a wide range of tech knowledge, from sharing on social networks and managing a CMS to setting up analytics tools and evaluating the UX of your website.In your skills section, make sure to mention the technical expertise you’ve gained from previous positions, listing particular software packages if relevant. Depending on the company and scope of the position, the marketing director role might have some specific education requirements, make sure you note these on your CV.

    • DON’T forget to proofread your application

      Whether you’re helping to draft copy or presenting your department’s progress, communication is the most crucial skill any marketing director needs. Show your recruiter that you can communicate effectively by ensuring your CV is error-free. Always proofread your application for typos or grammar mistakes before hitting ‘send’.

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    Your marketing director CV questions answered

    What is the role of a marketing director?

    A marketing director is a senior role in a company’s marketing department. They are responsible for devising, and implementing the brand strategy, overseeing the whole process from start to finish. They are often also responsible for presenting campaign metrics to other senior team members or stakeholders and may take the lead when recruiting new marketing staff members.

    What skills do marketing directors need?

    Marketing directors need a diverse range of skills. These include leadership skills, such as presenting, delegating, management, and negotiation. They also need excellent communication skills and the ability to craft highly effective marketing campaigns. This is all combined with technical skills that enable them to use digital tools to optimise their marketing messages and online outreach.

    What qualifications do you need to be a marketing director?

    Most marketing directors will have an undergraduate degree, usually in a related subject such as marketing, English, communications, or business. Because this is a senior role, most applicants will have worked their way up through a marketing department and may be moving on from a marketing manager position. Some roles may specify that you need an additional industry qualification, for example, from CIM (the Chartered Institute of Marketing).

    What is the difference between a marketing manager and a marketing director?

    The main difference between a marketing manager and a marketing director is that a director is typically responsible for overseeing more divisions. They may be involved with the sales or development teams and the marketing department, whereas a marketing manager is solely responsible for their division. These roles will vary depending on the company, especially if a business chooses to have only a manager or director.

    How much does a marketing director make?

    According to Glassdoor, average salaries for a marketing director in London sit at £92,000 a year, with a potential low of £61,000 and a high of £143,000. In the rest of the UK, the average salary is £65,000 a year, according to figures from PayScale.

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    The world of marketing can be highly competitive. To give yourself the edge, you’ll need the resources at myPerfectCV. We’ve got all the top CV writing tips, templates, and tailorable content you need to craft an impressive marketing director CV. Explore our CV examples and templates before building your own with our proven CV builder tool.

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